Abstract
Purpose - Twitter is an increasingly popular social networking tool for libraries to use to reach out to their patrons, but very little research has been done to determine who is following library tweets. The author used the existing twitter follower information for the Sterling Evans Library at Texas A&M as a test bed to determine the composition of Evans Twitter of followers. The Medical Sciences Library’s primary user groups are made up largely of graduate and professional students, making the difference in the number of graduate and undergraduate followers of particular interest.Design/methodology/approach - Follower data was gathered from the Evans Twitter page and each user was identified and categorized. Additional data was collected on the number of tweets, and the state of the account, active or inactive.Findings - 432 follower accounts were examined. 54.37% were identified as affiliated with Texas A&M University. The largest group of followers were students (23.61%), made up primarily of undergraduates (81.05%). Faculty/staff (7.64%) showed very little participation. Unaffiliated followers included corporations (19.68%), alumni (11.57%), and other libraries or librarians (7.64%)Originality/value - Very little can be found in the library literature on Twitter follower analysis. This is the first large and detailed analysis of library Twitter followers.
Purpose - Twitter is an increasingly popular social networking tool for libraries to use to reach out to their patrons, but very little research has been done to determine who is following library tweets. The author used the existing twitter follower information for the Sterling Evans Library at Texas A&M as a test bed to determine the composition of Evans Twitter of followers. The Medical Sciences Library’s primary user groups are made up largely of graduate and professional students, making the difference in the number of graduate and undergraduate followers of particular interest.Design/methodology/approach - Follower data was gathered from the Evans Twitter page and each user was identified and categorized. Additional data was collected on the number of tweets, and the state of the account, active or inactive.Findings - 432 follower accounts were examined. 54.37% were identified as affiliated with Texas A&M University. The largest group of followers were students (23.61%), made up primarily of undergraduates (81.05%). Faculty/staff (7.64%) showed very little participation. Unaffiliated followers included corporations (19.68%), alumni (11.57%), and other libraries or librarians (7.64%)Originality/value - Very little can be found in the library literature on Twitter follower analysis. This is the first large and detailed analysis of library Twitter followers.
